Pricing Plan

Guaranteed increase of $15k cash or $30k TC

$2,450

(Pay upfront)

Includes guaranteed increase.

If you get less than $15k cash or 30k TC, you get your money back.

Save your spot

10%

Of the difference between your initial and final offer (Pay after you sign)

Includes guaranteed increase.

If you get less than $15k cash or 30k TC, you pay nothing.

Save your spot

Take a closer look at our pricing

How do you calculate the “guaranteed $15k cash or $30k TC”?

You only pay us if your final offer is at least either a) $15k more cash than your initial offer, or b) $30k more TC than your initial offer. If it’s neither of those, then you pay nothing. (Equity only counts as TC for public companies.)

How do you calculate the “10% of the difference”?

The difference between the total compensation (TC) of your initial offer and the TC of your final offer. If the delta is less than $15k cash (and $30k TC), you pay nothing. If it’s more than $15k cash (or $30k TC), then you pay 10% of the delta. Equity only counts as TC for public companies.

Not ready to decide? Or have questions? Book a call (it’s free).

Book a call

Frequently Asked Questions

When is the best time to sign up?

Ideally, sign up when an offer is on the way or when your first offer(s) are in hand. Since recruiters are better to handle proactively than reactively, the important point is: it’s better to sign up too early than too late.

How long does the process take?

If you join around the offer stage, it takes an average of 2-4 weeks.

What is the process like?

You and your coach will communicate mainly over text. When necessary, you'll do calls together. Your coach will write and edit emails and texts before you send them to recruiters. They will share tactics, do role plays, and give you helpful perspective.

You’ll ask questions as they come up. You’ll work together to investigate any tricky scenarios. And you'll learn a ton about negotiation.

What kind of clients do you work with?

Mid level-and-above engineers working in: software, ML/AI, security, data, or management.

We work with other engineers on a case-by-case basis. If you’re unsure about your fit, book a call (these are free). Or send an email to kevin@applypass.com

If you help me negotiate an extra $15k cash (or 30k $TC) but I decline that offer, how much do I owe you?

Nothing. We only count the offers you sign.

Testimonials

My TC went up 70k! Thank you, Kevin. He is a wizard at negotiation, and frankly, he makes it easy, if not fun, to milk these companies for everything they’ve got.

- Senior engineer at FAANG

“I was beyond satisfied with my result. I got a 150k bump. Kevin is an expert at the technical side of negotiation, and I also got a ton of value from his encouragement and confidence-building, too.”

- Senior engineer at Big Tech

“I've had the privilege of working with Kevin twice—once with a seed startup, and then once with a top tech company. Kevin's expertise shines through in his tailored tactics and strategies for each situation.